FluidityAI / Reach your next customer
Paid advertising & marketing
An advertising campaign needs a clear offer, a suitable destination and a practical way to judge the response. We plan managed campaigns around those decisions before choosing the channels and day-to-day work.
Talk about your projectProvided by FluidityAI. In-person client visits in Canada and United States. Discuss your location and delivery needs.
When this is useful
- You have an offer and want a managed plan for reaching a relevant audience.
- Campaign activity needs clearer goals and a review process.
- The advert, landing page and enquiry follow-up need to work together.
What we can help with
- Campaign planning
- Managed advertising campaigns
- Performance review and improvements
Advertising spend is billed separately from management.
How the work moves
- 01
Define the campaign
We agree the business goal, audience, offer and available budget. The plan identifies the channels, account access and materials needed for the campaign.
- 02
Connect the customer journey
The advert should lead to a page or enquiry path that supports the same offer. Website changes, tracking or customer-record connections are identified and scoped where they are needed.
- 03
Review performance
Campaign management includes an agreed review of performance and opportunities to improve. We separate the cost of advertising from management work and discuss results against the goals and data available.
Common questions
Is the advertising budget included in management?
No. Advertising spend is billed separately from campaign management. We agree the planned work and spending arrangements before campaigns begin.
Can you guarantee a cost per lead or return on spend?
No. Results depend on the market, offer, audience, budget and customer journey. We agree how performance will be reviewed against the goals agreed for the campaign.
Do we need a new landing page?
Sometimes a focused improvement to an existing page is enough. We review the destination and follow-up path before deciding whether separate website work is needed.
Services that work together
Start with the work
What would make your business easier to run?
Tell us about the task, team or system you want to improve.